Invitation: 29 Sep, Beyond CRM – New ways of communicating and engaging with your customers

logos TheValueChain and SAPOn 29 September, Miko, Prayon and P&V Elektrotechniek will attest to the benefits of SAP Customer Engagement and Commerce (CEC), and to the effectiveness of the project approach, from implementation to user adoption and change management.

For years, sales and marketing have had a love-hate relationship with CRM. They preferred the simplicity of paper and spreadsheets. They were frustrated by the administrative workload and the complexity. Today, digital technologies are opening up whole new perspectives.

CEC is an essential part of any digital growth strategy 

‘CEC is so much more than traditional CRM,’ says Patrick Van Deven, country manager of SAP Belux. ‘It’s a total solution for customer engagement and collaboration with partners. Sales teams operate based on a 360° view of customers, real-time information and custom dashboards. Social selling and integration with e-commerce accelerate the sales and marketing processes. CEC is an essential part of any digital growth strategy.’

Why do sales teams love working with SAP Customer Engagement and Commerce?

SAP Customer Engagement and Commerce is intuitive, user-friendly and natively available on mobile devices. CEC, an administrative burden? ‘On the contrary,’ says Roberto Musolino, sales director at P&V Elektrotechniek. ‘It simplifies the daily tasks of our sales team considerably, in offline mode too. It really helps our people realise their targets.’

Beyond CRM – 29 September 2016
Organisation: TheValueChain and SAP
12:30Welcome coffee and sandwiches
13:30Trends and the vision of SAPPatrick Van Deven, managing director SAP Belgium & Luxembourg
14:00Hybris Customer Engagement & CommerceLuc Verhoeven, Team Leader SAP Hybris Belux
14:20Testimonial 1: P&V Elektrotechniek, sales and service – Read the testimonial here!Sarah Vangertruijden, IT director
Roberto Musolino, sales director
14:50Testimonial 2: Miko, sales and marketingHerman Braeken, IT director
15:50Testimonial 3: Prayon, sales and international roll-outsMarc Senterre, IT director
Jana Miteva, business development manager
16:20Hybris Commerce customer caseEmmanuel Drouynot, , SAP Hybris France & BeLux Presales Manager
17:00Food & drinks, share views with peers and experts of TheValueChain and SAP